How much does a salesperson earn?
Salespeople advise customers, present goods and close sales – in retail, specialist trade or shop floors with counters and tills. They identify needs, explain products and promotions, keep shelves and displays tidy and ensure smooth checkout. Entry is typically via the dual Verkäufer/-in apprenticeship (often two years) or related retail training. Gross pay depends on region, collective agreements in retail, sector, store size, commission and experience. As a guide, qualified workers in Germany in 2026 often earn about €2,500–€3,200 gross per month; during apprenticeship around €900–€1,200 is typical.
Salary by region (gross/month)
Guide figures as of 2026. The apprenticeship column refers to the dual Verkäufer/-in training or related retail entry routes; qualified means working salespeople. Actual pay depends on collective agreements in retail, sector, store, commission, shift and hardship allowances, region and experience and is not a guarantee.
Further training options
Job and everyday work
A salesperson works with customers and goods: advice at the shelf or counter, product presentation and checkout are part of the daily routine. Everyday work also includes goods receipt, inventory and coordination with store management and colleagues – often with shift work and peak times.
- Greet customers, identify needs and advise clearly on products or services.
- Restock, sort and present goods; check prices, promotions and availability.
- Operate the till, process payments and document receipts and daily closings.
- Handle complaints and returns politely under store rules; safeguard service quality.
- Support inventory, ordering and goods receipt; keep an eye on theft prevention and order.
- Coordinate with store management and colleagues; guide apprentices and temps when needed.
